Urban Wagyu is an established halal lifestyle restaurant in Jakarta and Surabaya.
The restaurant is targeted to young adults, adults aged 30-45 years old, and modern families. Middle and upper class, who enjoy hanging out and dine out.

Urban Wagyu focused on halal wagyu and beef menus mainly inspired by western cuisine, with a little twist of Indonesian taste. Not only food and beverage, the brand tries to leverage its relevance to the market by creating activation and events .